Today is World Book Day, so in the spirit of celebrating literacy I thoroughly recommend you read the fabulous “Business for Punks: Break All the Rules – the BrewDog Way by James Watt”. Hang onto your seats, throw away the rulebook, this is a business bible for a new generation. It’s anarchic. It’s irreverent. It’s passionate. It’s BrewDog.
Don’t waste your time on bullshit business plans. Forget sales. Ignore advice. Put everything on the line for what you believe in.
These mantras have turned BrewDog into one of the world’s fastest-growing drinks brands, famous for beers, bars and crowdfunding.
Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.
In BUSINESS FOR PUNKS, BrewDog co-founder James Watt bottles the essence of this success. From finances (‘chase down every cent, pimp every pound’) to marketing (‘lead with the crusade, not the product’) this is an anarchic, indispensable guide to thriving on your own terms.
A breath of fresh air if your business needs radical ideas to kick itself up the bum or you’re considering starting your own business revolution. If you want a further step, then book a sample session, buckle up! Only apply if you want to take action!